ESports industry continues to expand with partnership deals between gaming organizations and teams becoming the order of the day. And now, with Unibet, a Kindred Group brand becoming an official betting partner of Astralis, players can now look forward to an even more exciting New Year in the cybersports world. From new CS:GO features, improved waging experience, more tournaments, reliable news to active communities, it is a deal that comes hot on the heels of equally important developments. But, before looking at what it entails, let’s take quick run-through some facts that make each of the new eSports partners outstanding in their own unique ways.
Unibetsports: Why is it an eSports powerhouse?
Since its launch in 1997, Unibet eSports has moved from cybersports news platform to a betting powerhouse raking in millions of dollars annually. Formerly Unibet Group, the company is now a brand managed by Kindred Group, whose core mission is to make eSports gambling player-centered through promotions, offers and wide-ranging online games.
Over the years, Unibet has won many awards for responsible gambling and affiliate marketing, especially in the years of 2014, 2015 and 2016. Some of the games the sportsbook lists are Casino (Bingo, Poker), Football, NBA, NFL, Tennis and different eSports games such as Overwatch, Dota2, Starcraft, Call of Duty and now, CS:GO following an all-important partnership with Astralis. The betting site also provides many gaming features such as live in-play and wide-ranging markets for wagers.
Astralis: CS:GO Giants
Since 2013 when Counter Strike: Global Offensive (CS:GO) introduced more valuable skins in its reward system, there is no doubt gaming enthusiasts and eSports sponsors have something special to look forward to. Today, Astralis is one of the world’s most popular cybersports organizations fronting one of the best CS:GO in global competitions. It would also interest you to note that it is the first of its kind to have been founded and co-owned by eSports players. It is this fame that has attracted sponsors such as Unibet with a huge interest in eSports to the gaming organization predominantly run by both former and current players.
Some of Astralis notable partners are: Turtle Beach (gaming hardware manufacturer), NOCCO (energy drink brand), Jack and Jones (clothing brand), Esports.com, and now Unibet (Online betting website).
What partnership with Astralis mean for Unibet
After Astralis parent company, RFRSH Entertainment raised more than $11.3 million following investments from Creandum, Sunstone and Danish Growth Fund, and even getting accepted into Riot Games league having adopted Origen( a League of Legends brand), there is no doubt it was set for bigger things ahead. Kindred Group, albeit, the fifth sponsor of Astralis, is a world super brand in eSports and its partnership is set to benefit both sides in many ways such as the following:
- Astralis is a renowned CS:GO gaming giant in cybersports, thanks to its formidable team. Thus, lovers of Counter Strike: Global Offensive can now stake on Unibet, and expect huge returns on their wagers which for which the site is known.
- Kindred run sportsbook becomes the Official betting partner of Astralis, something which is set to boost the stakes of CS:GO powerhouse in eSports gaming and betting.
- The deal runs for two years, during which Kindred will have access to exclusive content and image rights of the gaming organization.
- Having been awarded eSports Team of the Year, a partnership with Kindred Group is set to make Astralis a more competitive global brand.